Email marketing is still an efficient and effective tool to get word out about your new products and services, but sending out an email every week or so would be pretty much useless if you didn’t have any subscribers. Don’t worry, it’s normal to start from very few subscribers, but the important thing is that you have to make the subscriber count grow over time; otherwise, you’re just wasting your time and energy. There are a lot of ways to increase your number of subscribers. Here are a few.
Give them a reward for clicking that subscribe button. Give them a promo code or a coupon. Something they can’t refuse. That way subscribers would be more enticed to subscribe because they feel like their getting something in exchange for nothing.
Place Your Sign Up Bar Strategically
You don’t just put your sign up bar in one place. You have to put it everywhere to increase the chances of people noticing it. It’s the same logic with a mousetrap. If you just put it in one place, sure, there is still a possibility that it would catch the mouse, but buy multiple mousetraps and put it everywhere, and it increases your chances of catching the mouse. Also consider the placement of the sign up bar. Put it after a blog post, not before. That way, if the reader has read your blog post and decides that he wants to see more, he can easily sign up to your newsletter.
Use the Power of Social Media
You are so lucky to be living in a time when it’s so easy to share something with just one click. Use it to your advantage by promoting the newsletter on Facebook or Twitter. Besides, if they’ve already “liked” you or “followed” you, chances are that they would want to subscribe to your newsletter. Twitter also has what they call Twitter lead generation cards that can get users to your followers to subscribe to your newsletter even without leaving the social networking site.
Another important factor in your email marketing strategy is the email marketing software that you use. The software for email marketing has gotten quite sophisticated, and you can get so much for just a minimal monthly fee. To see the software options available, you can see some of the email marketing software reviewed here for comparisons of the best software on the market.